Our Story




Our Story

Z Flag Store’s journey began way back when, in 1892. Originally named “Balch Bros & West Company”, this family owned business has really stood the test of time. Now named Z Flag Store, our company runs on old fashioned values, loyalty & bringing back the small business! My name is Jen Zavaglia, and I am the proud owner of Z Flag Store, which has been passed down through many generations, & will hopefully be passed down to my 5 kids someday. My mission is to keep small business values, build relationships with my customers but still stay up with the times & stay competitive. The flag industry has become a very “populated” industry, with overwhelming choices & confusing quality. Here at Z Flag Store, we are committed to the highest quality & competitive pricing. We have survived the saturated industry, all thanks to our wonderful, loyal customers, whom we appreciate so very much! Z Flag Store is working hard on building a local store front, expanding our business with flag pole installation, repair and maintenance & launching a top of the line, user friendly website. We are also joining the Amazon team & promoting our business near & far, to bring small business values back to all! We hope to continue to build our foundation of happy, loyal customers in the coming years, by being loyal and committed to you!! We look forward to hearing from you!

Our Mission

Our mission is to bring small businesses back. We have been family owned and operated since 1892 & we strive to keep it that way! As the owner of Z Flag Store, my hope is to pass this wonderful business on to my children.  All 5 of them!!